Last Updated: 08/12/2025
Motovator Ltd (“we”, “us”, “our”) is committed to protecting your personal information and respecting your privacy. This Privacy Policy explains how we collect, use, store and safeguard your data when you visit our website www.motovator.co.uk, contact us, or use our services.
If you have any questions, please contact us at:
Email: team@motovator.co.uk
Company: Motovator Ltd
Registered in the UK
1. Information We Collect
We may collect the following types of personal data:
1.1 Information You Provide Directly
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Name
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Email address
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Phone number
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Address
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Enquiry or message details submitted through contact forms
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Vehicle enquiry information (if applicable)
1.2 Information Collected Automatically
When you visit our website, we automatically collect:
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IP address
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Browser type and version
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Device information
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Pages you view
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Time spent on pages
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Cookies and tracking data (see Cookies section)
1.3 Information from Third Parties
We may receive information from:
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Advertising partners (e.g., Google, Facebook)
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Vehicle listing platforms
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Payment / finance providers (if applicable)
2. How We Use Your Information
We use your personal data for the following purposes:
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To respond to enquiries and provide customer support
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To process vehicle enquiries and purchases
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To improve our website and customer experience
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To send updates or marketing communications (only with consent)
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To comply with legal obligations
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To protect against fraud or misuse of our website
3. Legal Basis for Processing (UK GDPR)
We process your data under the following lawful bases:
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Consent — when you opt in to receive marketing
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Contract — when we need to communicate to provide a service
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Legitimate Interests — business operations, website analytics, security
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Legal Obligation — for tax, accounting or regulatory purposes
4. How We Share Your Data
We may share your information with:
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Service providers (website hosting, analytics tools, email systems)
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Advertising/marketing platforms (only if you consent to cookies)
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Finance partners or vehicle service providers (if you apply for financing or request related services)
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Legal or regulatory authorities if required
We do not sell your personal information to third parties.
5. Data Storage and Security
We take reasonable technical and organisational measures to protect your data from:
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Unauthorised access
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Loss or destruction
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Misuse or disclosure
Data is stored securely on servers within the UK or EEA. External providers may store data outside the UK/EEA but only with adequate safeguards.
6. How Long We Keep Your Data
We retain your personal information only as long as necessary:
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Enquiry data: up to 24 months
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Transactional or purchase data: up to 7 years (legal obligation)
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Marketing data: until you opt out
You may request deletion at any time (see Your Rights).
7. Cookies & Tracking Technologies
We use cookies to:
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Improve website performance
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Understand how visitors use our site
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Deliver personalised advertising (only with consent)
You can manage or disable cookies through your browser settings.
A detailed Cookie Policy can be added if required.
8. Your Rights Under UK GDPR
You have the right to:
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Access your personal data
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Correct inaccurate information
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Request deletion (“right to be forgotten”)
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Restrict or object to processing
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Withdraw consent at any time
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Data portability (receive your data in a usable format)
To exercise your rights, contact us at team@motovator.co.uk.
9. Links to External Websites
Our website may contain links to third-party sites. We are not responsible for their privacy practices or content.
10. Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be available on our website.
Contact Us
If you have questions about this Privacy Policy or how we handle your data, please contact us:
Motovator Ltd
Email: team@motovator.co.uk
Website: www.motovator.co.uk